Pixometry. The new name for Elpical and Claro.

Pixometry is the latest evolution of Claro, the leading automated image enhancement platform for Publishers and Retailers around the globe.

Combining exceptional software with outstanding layered AI services, Pixometry delivers a powerful image processing engine capable of creating stunning looking images, highly accurate cut-outs and automatic keywording in seconds.

Reducing the demands upon the Photoshop teams, Pixometry integrates seamlessly with production systems and prepares images for use in printed and digital media.

See what Pixometry can do for your images.

PIXOMETRY - Picture. Perfect.

Intelligent image enhancement optimized for each image, yet fully automated with plug-in for inspection, approval and manual retouch.

PIXOMETRY uses advanced image analysis to create intelligent soft masks for automated toning and correction on separate areas of each image.

The PIXOMETRY face recognition function improves skin tones by analyzing image attributes to determine the optimal toning for faces.

PIXOMETRY uses target toning to determine the optimal correction amounts for each individual image, and using the masking mentioned above, applies the appropriate corrections to specific areas of each image.

PIXOMETRY Quality Check & Routing

Original Image optimized
Modified Image original

PIXOMETRY identifies the various characteristics of images and routes them to the corresponding image process channels for automated enhancement.

Original Image optimized
Modified Image original

Images tagged with a specified status via an XML tagging channel are routed using various conditions included in the routing channel criteria.

Original Image optimized
Modified Image original

PIXOMETRY automates image conversion including color to black & white, and image output for web sites, print publications and mobile apps from the original image.


PIXOMETRY tones each image in seconds. The platform is multi-threaded so it can tone multiple images at the same time with no performance degradation.

PIXOMETRY supports an enterprise-level clustered server environment for companies with high image volumes and production performance requirements.

PIXOMETRY offers flexible workflow options - from fully automated to pre-toning with tools for manual verification and additional adjustment; third-party system integration including with Google Vision AI and Removebg; and the capability to extract and tone images from within PDF files.

Case Study

An AI recipe for image processing workflows

Dainik Jagran Group, as part of its automation journey, has brought in Claro for its high volume image processing requirements. PrintWeek finds out what’s unique about this system, which has also been adopted by various other newspaper groups in India

Established in 1942, Dainik Jagran is one of the leading newspapers in India and a flagship brand of Jagran Prakashan – one of India’s top media and communications groups. Today, the Hindi-language daily has a readership of over 5.59 crores, with 37 editions in 11 states. It has also been the largest read daily of India for the last consecutive 21 rounds of the Indian Readership Survey (IRS).

Malayala Manorama

Malayala Manorama Production

Mr. George Jacob, Executive Director of Malayala Manorama visited the News Hub Media stand at IFRA Kolkata 2016 and suggested to have a trial at MM.

Prior to the introduction of Claro by News Hub Media, Malayala Manorama were already utilizing automated image enhancement software but needed an updated solution that was capable of handling the significant increase of work now flowing through the organization’s production facilities.


Let us help you optimize the way your work.